Off the 'Cuff

Hard to believe it’s only a few days until the 2010 Olympic Winter Games descend on Vancouver; more than 350,000 visitors are expected to visit Vancouver and Whistler over the two-and-a-half weeks of the games. You can’t imagine how much we want to see some of those folks come through our doors… The only problem? [...]

It appears that the draft artwork that Cosette did for us last spring has finally been posted online. Here are the three ads that mocked up for us and you can visit this site to see what some of the commentary has been on this potential campaign.Generally positive reaction, which is nice to see, with [...]

I’ve always found that writing press releases is a challenging process. Finding just the right words, in the minimum necessary space, is surprisingly difficult. (Especially when you’re used to giving rambling two hour tours on a subject…) I’ve attended, and given, countless workshops about this stuff, but it’s still a grind to get something together [...]

One of the big challenges about running a small museum is a very limited marketing budget. We know we’ve got a cool place, neat exhibits and fantastic programs but getting the word out on a shoestring budget like ours is really tough. We can’t afford what the big attractions can–things like getting our rack card [...]